TikTok says it is launching TikTok Pulse, an advertising solution that ensures brands’ ads display at the top of all videos on TikTok as part of its technique to drive growth.
While the solution represents the company’s first ad product that involves a revenue share with creators, Tiktok in its blog post reported that creators and publishers with at least 100,000 followers on TikTok will be eligible for the revenue share program during the initial stage of the TikTok Pulse program as revenue from ad would be split equally between creators and TikTok.
It stated that the development would be rolled out starting from the US in June 2022 but would extend across countries in the months that follow, adding that only advertisers TikTok invited to join the program will have access to TikTok Pulse but more people will be added as it develops.
Creators with at least 100,000 followers on TikTok will be eligible for the revenue share program
