Fresh Jobs at Air Peace Limited ~ Nigerian Information Desk

Air Peace Limited is a private Nigerian airline founded in 2013 with its head office in Ikeja, Lagos State, Nigeria.

Applications are invited from suitably qualified candidates to fill the following Vacant Positions Below;

1.) Job Title: Content Creator

Job Detail:

Location: Lagos, Nigeria
Department: Corporate Communications
Reports to: Lead, Corporate Communications

Job Summary:

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The Content Creator will be responsible for developing and producing viral, fascinating and compelling content, mostly video, across various digital platforms to promote our brand, services, destinations, and special offers. You will work with the marketing and corporate communications teams to conceptualize, create, and execute video content that resonates with our target audience.
Optimize content for search engines (SEO) and social media platforms to increase visibility, reach, and engagement. Uphold brand guidelines and ensure consistency in messaging, tone, and visual identity across all content channels.

Responsibilities:

Responsibilities include but are not limited to:

Content Creation

Produce high-quality video content for our website, blogs, social media and other marketing channels.
Conduct research to stay updated on industry trends, competitor activities, and customer preferences to inform content creation efforts.

Social Media Management:

Develop and execute social media content calendars to maintain a consistent brand presence and engage with our audience on platforms such as Instagram, Facebook, Twitter, and LinkedIn.

Copywriting:

Write clear, concise, and creative copy for video ads and other promotional clips.

Video Production:

Conceptualize, script, shoot, and edit engaging video content, including promotional videos, travel guides, employee content, customer testimonials.
Create interesting and shareable infographics, memes, and animations.

Content Strategy:

Collaborate with the marketing team to develop creative content strategies aligned with business objectives, target audience preferences, and industry trends.
Collaborate with the marketing team to brainstorm and generate innovative ideas for content campaigns, promotions, and initiatives.
Stay informed about emerging technologies, digital marketing trends, and best practices in video content creation to enhance the company’s content strategy.

SEO Optimization:

Optimize content for search engines to improve visibility, drive organic traffic, and increase brand awareness.

Analytics and Reporting:

Monitor content performance metrics, analyze data, and generate regular reports to measure the effectiveness of campaigns and inform future content strategies.
Monitor and analyze content performance metrics using analytics tools to track key performance indicators (KPIs) and identify areas for improvement.

Brand Consistency:

Ensure all content adheres to brand guidelines, tone of voice, and messaging standards to maintain a consistent brand image and voice across all channels.

Stay Updated:

Keep abreast of industry trends, emerging technologies, and best practices in content marketing, social media, and digital advertising
Coordinate with internal stakeholders, including graphic designers, other videographers, and photographers, to ensure content is produced efficiently and meets quality standards.

Job Specifications:

Engagement Rate:

Measure the level of interaction and engagement with content on social media platforms, including likes, comments, shares, and clicks.

Reach and Impressions:

Track the number of people who see and interact with our content across various channels to assess brand visibility and awareness.

Conversion Rate:

Monitor the percentage of website visitors who take desired actions, such as signing up for newsletters, booking flights, or engaging with promotional offers.

Content Quality:

Evaluate the quality and effectiveness of content based on audience feedback, user engagement, and performance metrics.

SEO Performance:

Monitor keyword rankings, organic traffic, and backlink profile to assess the impact of content on search engine visibility and website traffic.

Content Production Efficiency:

Measure the speed and efficiency of content creation processes, including content ideation, production, and publishing timelines.

Brand Sentiment:

Monitor sentiment analysis and brand mentions across social media channels to gauge audience perception and sentiment towards the brand.

ROI of Paid Campaigns:

Assess the return on investment (ROI) of paid advertising campaigns by tracking key metrics such as cost per click (CPC), click-through rate (CTR), and conversion rate

Brand affinity:

The measurable impact of your content in driving brand love.

Customer Satisfaction:

Solicit feedback from customers to measure satisfaction with content and Its relevance

Competitor Benchmarking:

Compare content performance metrics with competitors to identify strengths and weaknesses.

Educational Qualifications/Experience/Knowledge /Skills

Bachelor’s degree or HND in Marketing, Communications, Journalism, or related field.
Proven experience (with a solid portfolio) as a Content Creator in a digital marketing environment- freelance, agency or in-house-with heavy emphasis on video production.
Excellent writing, editing, and proofreading skills with a keen eye for detail.
Proficiency in creating multimedia content using video editing, graphic design and content creation tools.
Proficiency in videography and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, etc) and in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Strong understanding of social media platforms, content management systems (CMS), and digital analytics tools (e.g., Google Analytics, Facebook Insights).
Creative thinking and problem-solving skills with the ability to generate innovative ideas and concepts for content creation.
Strong understanding of digital marketing principles, and social media platforms.
Effective project management and time management skills to handle multiple tasks and meet deadlines.
Ability to adapt to fast-paced environments and work independently with minimal supervision
Strong organizational skills with the ability to multitask and prioritize tasks effectively in a fast-paced environment.
Knowledge of SEO best practices and experience with keyword research and optimization techniques.
Excellent communication and collaboration skills with the ability to work effectively in a team environment.

2.) Social Media Executive at Air Peace Limited

Job Details

Location: Lagos, Nigeria
Department: Corporate Communications
Reports to: Lead, Corporate Communications

Job Summary:

The Social Media Executive is responsible for managing our presence on social media platforms, creating compelling content, implementing social media campaigns, and engaging with our audience to enhance brand visibility and drive customer engagement. You will play a crucial role in developing and executing social media strategies aligned with our business objectives and brand identity. You will improve our social media presence, engage with our community and drive conversions through creative, compelling campaigns in growing our social media pages and delivering winning online campaigns.

Responsibilities:

Content Creation and Curation:

Develop engaging content, including text, images, and videos, for various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Tik Tok.
Curate relevant and visually appealing content, including user-generated content, to enhance our brand image and increase audience engagement.
Ensure all content adheres to brand guidelines, tone of voice, and regulatory requirements.

Social Media Management:

Monitor, moderate, and respond to comments, messages, and mentions across social media channels promptly and professionally.
Manage the publishing schedule and coordinate content calendars to maintain a consistent presence on social media platforms.
Stay updated on emerging trends, features, and best practices in social media marketing to optimize our strategies.

Community Engagement:

Foster meaningful interactions with our audience by initiating conversations, answering queries, and addressing concerns in a timely and empathetic manner.
Identify opportunities to leverage user-generated content and encourage user participation through contests, polls, and interactive campaigns.
Build and nurture relationships with influencers, partners, and brand advocates to amplify our reach and engagement.

Campaign Management:

Plan, execute, and analyze social media campaigns to support marketing objectives, promotions, and special events.
Monitor campaign performance, analyze key metrics, and generate insightful reports to assess effectiveness and inform future strategies.
Collaborate with cross-functional teams, including Marketing, PR, and Customer Service, to ensure alignment and maximize campaign impact.

Job Specification

Audience Engagement:

Increase follower growth rate across all social media platforms.
Improve engagement metrics such as likes, comments, shares, and retweets.
Maintain a high level of positive sentiment and brand advocacy among followers.

Content Performance:

Enhance the reach and visibility of social media posts through effective content optimization and distribution.
Increase click-through rates (CTR) and conversion rates on promotional content and campaigns.
Monitor content performance metrics such as reach, impressions, and engagement rate.

Customer Satisfaction:

Measure customer satisfaction scores (CSAT) related to social media interactions and support.
Reduce response time to customer inquiries and complaints on social media platforms.
Implement feedback mechanisms to gather insights and improve the overall customer experience.

Campaign Effectiveness:

Achieve campaign-specific goals such as website traffic, lead generation, or sales conversions.
Monitor return on investment (ROI) and cost per acquisition (CPA) for paid social media campaigns.
Evaluate campaign performance against predefined metrics and benchmarks.

Educational Qualifications/Experience/Knowledge/Skills

Bachelor’s degree or HND in Marketing, Communications, or related field.
Proven experience in social media management, preferably in the airline or travel industry. Passion for travel and aviation industry trends is a plus.
Proficiency in using social media management tools such as Hootsuite, Buffer, or Sprout Social and creating social media strategies.
Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Excellent collaboration skills, with the ability to work effectively in a team and independently with a passion for innovation.
Excellent written and verbal communication skills with a keen eye for detail.
Strong creative abilities to develop engaging content and visual assets.
Analytical mindset with the ability to interpret data and derive actionable insights.
Familiarity with social media advertising platforms and campaign optimization techniques.
Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
Ability to analyze data and insights to guide content creation and strategy adjustments.
Aptitude for crafting engaging content.
Ability to use social monitoring and listening tools.
Solid understanding of social media KPIs, analytics, and budget management.
Prior experience as a copywriter.
Strong organizational and multitasking abilities.
Self-motivated, and excellent time management abilities.
Ability to effectively prioritize, and present ideas in a user-friendly language.